# Distribution Mechanics

Each social media mention of @BasisOS contributes to an mindshare pool, calculated weekly as:

$$
MentionValue = Y * MM * DF
$$

Where:

* **Y (Yaps Score)**: Provided by the [Kaito Yaps Open Protocol](https://docs.kaito.ai/kaito-yaps-tokenized-attention/yaps-open-protocol), measuring the tokenized mindshare score of the post author.
* **MM (Mindshare Multiplier)**: Encourages new and consistent participants.
  * **Author Mindshare Multiplier (AMM)**:
    * 9x for first-time authors mentioning BasisOS.
    * 3x for authors with one prior mention.
    * 1x for authors with two or more prior mentions.
  * **Streak Mindshare Multiplier (SMM)**:
    * SMM multiplies by 1.25x each consecutive week an author mentions BasisOS.
    * Resets to 1x if an author skips a week.
* **DF (Decay Factor)**: Mitigates spam by reducing value for excessive mentions within a single epoch.
  * 1st mention: 1x, 2nd mention: 0.5x, 3rd mention: 0.25x, 4th mention: 0.125x, and so forth.
